CHAPUT · BRAND KIT · 2026

L’Atelier des Liens

Brand assets and visual guidance for telling the Chaput story together.

chaput.co

Logo

Color palette

Ink
#0B2F29
RGB 11, 47, 41
Night
#071F35
RGB 7, 31, 53
Paper
#F5EAD3
RGB 245, 234, 211
Paper Light
#FBF5E9
RGB 251, 245, 233
Ochre
#C79038
RGB 199, 144, 56
Terracotta
#A84728
RGB 168, 71, 40

Typography

Cormorant Garamond · Manrope · Italianno · Marck Script

Usage principles

Leave clear space of at least half the height of the “C” around the logo. Use a minimum digital width of 120 px.

Do not stretch or rotate the logo, add shadows or outlines, or introduce new colors. Do not place patterns inside the logo.

Use Ink–Paper or Paper–Ink for text. Reserve Ochre for accents and details, not small text on light backgrounds.

Brand voice

Calm, warm and specific. Speak about wishes, bonds and memories; state materials, quantities and delivery promises clearly. Avoid exaggerated claims.

A wish, a bond, a story.

Visual language

Silk texture, knots and the ritual of tying; natural light, warm tones and details of real use. Preserve the product’s pattern and color.

SVG logos contain outlined vectors and require no fonts. PNG files have transparent backgrounds. Validate print colors with your supplier using a proof.