Ink
#0B2F29RGB 11, 47, 41CHAPUT · BRAND KIT · 2026
Download brand kitZIP · SVG, PNG, colors and usage guideL’Atelier des Liens
Brand assets and visual guidance for telling the Chaput story together.
Logo
Color palette
Night
#071F35RGB 7, 31, 53Paper
#F5EAD3RGB 245, 234, 211Paper Light
#FBF5E9RGB 251, 245, 233Ochre
#C79038RGB 199, 144, 56Terracotta
#A84728RGB 168, 71, 40Typography
Cormorant Garamond
400 / 500 / 600Open fontManrope
400 / 500 / 600Open fontItalianno
400 · Russian and Ukrainian handwriting: Marck ScriptOpen fontUsage principles
Leave clear space of at least half the height of the “C” around the logo. Use a minimum digital width of 120 px.
Do not stretch or rotate the logo, add shadows or outlines, or introduce new colors. Do not place patterns inside the logo.
Use Ink–Paper or Paper–Ink for text. Reserve Ochre for accents and details, not small text on light backgrounds.
Brand voice
Calm, warm and specific. Speak about wishes, bonds and memories; state materials, quantities and delivery promises clearly. Avoid exaggerated claims.
A wish, a bond, a story.
Visual language
The sheen and drape of the fabric, knots and the ritual of tying; natural light, warm tones and details of real use. Preserve the product’s pattern and color.
SVG logos contain outlined vectors and require no fonts. PNG files have transparent backgrounds. Validate print colors with your supplier using a proof.